Strategic Communications and Stakeholder Engagement
In today’s fast-moving and complex work environment, communication is no longer just about sharing
information, but it is about shaping decisions, influencing stakeholders and driving outcomes. Many
professionals communicate frequently, yet still struggle with misalignment, resistance and lack of follow
through. This programme is designed to shift participants from reactive communication habits to intentional,
strategic engagement, while equipping them with the mindset, tools, and techniques to communicate with
clarity, credibility, and impact.
• Communicate with clear intent aligned to business objectives
• Identify and analyse stakeholders using mapping tool
• Prioritise stakeholders using strategic frameworks
• Build trust and influence stakeholders across different levels
• Handle resistance, conflict, and high-pressure communication situations
• Develop and implement a structured stakeholder communication action plan
• Executives
• Managers
• Project Leaders
• Individual who is frequently engaged with the stakeholders.
• Experiential activities
• Mini lectures
• Hands-on activities such as role-plays, games, discussions
• Video-watching
• Presentations and simulations
• Simulate real life situations to enhance the training
DAY 1
• Module 1: Communicating with Intent – From Information to
Influence
• Module 2: Stakeholder Identification & Prioritisation
• Module 3: Stakeholder Intelligence & Mapping Power
DAY 2
• Module 4: Building Trust and Influencing Stakeholders
• Module 5: Managing Conflicting Interests and Expectations
• Module 6: Strategic Communication Blueprint from Intent to Measurable Impact
