Sales and Marketing in Fmcg
The “Sales and Marketing in FMCG” workshop is designed to provide participants with a comprehensive understanding of the fast-moving consumer goods (FMCG) industry, covering both sales fundamentals and advanced marketing strategies. Over two days, participants will explore the dynamics of the FMCG market, learn effective sales techniques, delve into consumer insights, and understand how to leverage digital marketing to drive growth. This workshop is tailored to equip professionals with the skills and knowledge needed to succeed in the competitive FMCG sector.
The primary objective of this workshop is to enhance participants’ understanding of sales and marketing in the FMCG sector. By the end of the training, attendees will be equipped with practical tools and strategies to improve their sales performance, develop effective marketing campaigns, and adapt to emerging trends in the FMCG industry.
1. FMCG sales professionals and managers.
2. Marketing executives and brand managers in the FMCG sector.
3. Business development managers and channel managers.
4. Entrepreneurs and business owners in the FMCG industry.
5. Professionals seeking to transition into the FMCG sector or enhance their existing knowledge.
1. Lectures and Presentations
2. Group Discussions / Case Studies
3. Role-playing Exercises
4. Workshops
DAY 1
• Module 1: FMCG Industry Overview
• Module 2: Sales Fundamentals in FMCG
• Module 3: Distribution and Channel Management
• Module 4: Sales Techniques and Negotiation
• Module 5: Customer Relationship Management (CRM)
• Module 6: Sales Force Effectiveness
DAY 2
• Module 7: FMCG Marketing Fundamentals
• Module 8: Consumer Behavior and Market Research
• Module 9: Digital Marketing and E-commerce
• Module 10: Sales and Marketing Integration
• Module 11: Emerging Trends and Challenges
You May Also Be Interested In
Explore other training programmes that may complement your learning needs.
